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  Background Competencies Activity Sponsorhood Presentations

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Articles

Lightning Bolt Publicity Planning
Improve Your Channel Engagement
OK, I'm In Love with Ronald McDonald
Are You Selling Your Brand Short?
Methodic Team Management
How to Get Top Sales Talent

Professional Development

DFW American Marketing Association:
Sponsorship Coordinator, Marketing Research Group

Attended "Living Your Brand & Aligning Personal Brands and Corporate Brands to Achieve Positive ROI"; Speakers: Paula Asinof, Founder, Yellowbrick Path; Pamela Teagarden, Founder, Teagarden Group; Ann Peak, Career Coach and Management Consultant, MarketSphere Consulting

Attended "Building Brand Momentum - How to Influence Decision Making as the Recovery Approaches" and ROI Calculator presentation; Speaker: Don Holtz, President, Interlocking Analytics

Attended "Reinventing an Iconic American Brand"; Speaker: Lee Applbaum, VP & Chief Marketing Officer, Radio Shack

Attended "Innovation: Myths and Mythstakes"; Speaker: Timothy Coffey, Chairman & CEO, Launchforce

Attended "The Tyranny of Incrementalism"; Speaker: Steve Provost, President, Maggiano's Little Italy

Attended "StorySelling: Telling and Selling Your Brand's Story"; Speaker: Jim Signorelli, CEO of ESW Partners

Association for Corporate Growth:
Attended 2010 Mergers & Acquisitions Economic Forum; Speakers: Dr. Ray Perryman, President and CEO, The Perryman Group; Sheldon Stein, Bank of America Merrill Lynch; Mike McGill, MHT Partners, L.P.; Mark Champion, Wells Fargo Capital Finance; Charles King, Prudential Capital Partners, L.P.

Dallas Business Club:
Attended "Growing Pepsico Brands in the Global Economy"; Speaker: John Compton, CEO, PepsiCo Americas Foods

Loyalty 360:
Attended "Using Targeted and Segmented Communications to Connect with your Channel Reps"; Speaker: Melissa Fruend, Vice President, Channel Loyalty Solutions, Maritz

Tremor (Procter & Gamble):
Attended "Understanding the Science of Consumer Advocacy"; Speaker: Steve Knox, CEO, Tremor, Procter & Gamble



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© Christi Heinsohn 2010