Background & Experience
Strategically focused and deliberately well-rounded marketer turned full-time mom, primed to lead again, with a history evolving from managing projects for the Fortune 500 at crucial moments, to integrating and refining marketing strategies for the financiers of DFW Airport, gaining the client confidence to address customers during a service outage, and contributing a value-adding operational component to a deal-clinching multiple bank and government partnership.
First Southwest Company
Investment Bank and Financial Advisors - Dallas, Texas
- Suggested the addition of website enabling customer account access to the Tex-Pool (now TexSTAR) proposal, which culminated in a partnership for First Southwest Company, Texas Commerce Bank and Chase Manhattan Bank with the State of Texas, still managed by First Southwest today.
- Transitioned marketing integration of new acquisition by re-branding their products and services for maximum benefit to both the branch offices and the corporate whole.
- Re-branded and launched software product increasing sales by 57% in its first year.
- Saved projected $250,000 in projected ad agency fees with in-house marketing communications and media placement.
- Gained top visibility over competition with groundbreaking ad campaigns, now standard to the banking industry.
- Conceptualized trade show campaign that attracted more than 70% of statewide conference attendees to company exhibit.
Voice Connections
Telecom Service Provider - Arlington, Texas
- Concentrated technical product education by simplifying illustration of benefits.
- Substituted for vacationing partner at President's request.
CityOfLongview.com
City of Longview, Texas
- Developed plan to identify and facilitate most effective verbiage and ease of site navigation to the most desired information/services, including implementing cost-free surveys.
- Created content to increase visitors as well as citizen satisfaction with dissemination of municipal information and site usability, including the research and creation of a site help section and citizen frequently asked questions and answers.
- Consulted on web contact management system to increase response speed and efficiency: suggested streamlining the flow of incoming communications to decrease necessary personnel by automatically prioritizing and organizing different types of requests and comments and forwarding each to the appropriate party.
- Devised tactical plans and launch strategy for unveiling events and continued promotions.
Ancient History
- Royal Bodycare, Inc. - Coordination of worldwide beauty aid identity and product branding; communications and packaging development; direct mail campaigns; annual sales conference coordination
- Eye Gallery - Promotional consulting and optometry advertising
- [The] Associates Bancorp - Scannable instant credit forms development and consulting on Express Credit, the first fax-in loan application processing software
- Visiting Nurse Association - Scannable imaging research, consulting, troubleshooting and medical forms development; staff training and supervision
- American Heart Association - Stroke Connection magazine coordination and editing
- DrPepper Corporate Marketing - Proposal development
- CompUSA Corporate Marketing - Proposal development
- Deloitte - Presentation development
- BankOne - Presentation development
- Integrated Concepts, Inc. - Logo and identity campaign
- Negotiation Dynamics - Public speaking identity and service branding; brochure development
- BSA Advertising - Advertising for various clients and publications
- Walter Bennett Communications - Magazine advertising
- DDB Needham Wordwide - B2B multimedia promotion
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Competencies
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Let's get acquainted... |
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214-506-8398 |  |
MarketingTactical@gmail.com |
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© Christi Heinsohn 2010 |
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